Giving helps getting. Increasing your reach through donations.

Creating, marketing and managing events are as much art as science.  Today’s event professional is a mixture of 1 part technologist, 1 part marketer, 1 part creative and for some, 1 part salesperson.  They have goals to hit and metrics to live by. 

Whether you are an event professional or a volunteer for an organization planning their marquee fundraising event for the season, your challenge is to get people to commit.  Getting an audience is a full-time commitment of your marketing and technology wits and knowledge.  But, how can you maximize your efforts and still hit goals even if ticket sales metrics are not achieved?

Answer:  Add a donation component.  People are generally open to a good cause.  It’s knitted into the fabric of our culture.  Many events today are part of the fundraising culture that has emerged as an integral component to audience acquisition.  With tough economic times, charitable giving continues to climb for certain categories.  According to Eileen Heisman, president of the National Philanthropic Trust, giving in 2011 went up for education, international, environmental, animal and arts/culture/humanities categories. 

While we all want a full house for our next event, on the eve of the holiday season, time becomes the most valuable commodity to all of us.  So how do you still get someone’s attention that is “overcommitted” to a variety of events and activities?  Think about partnering with your favorite charity or cause as part of your event.  Why not leverage your heart and passion for this cause to assist in audience acquisition?  It’s win/win.  Your event gets the attention you require and your favorite charity is serviced with new donors and funds. 

Even if your event is not specifically charity centric you can still connect your organization or event to that charity easily and affectively.  (Birthday parties can add a donation option in lieu of gifts, your next dinner with friends could include a charity component for a pet adoption group).

1)      Choose technology that allows you to add a donation component to your event. 

2)      Customize your website and payment processing site to extend your brand and ensure a consistent look and feel between links.

3)      Make sure that the processing charges are within market acceptable standards so you maximize your donation. 

4)      Get your payments fast so you can send that check off to the charity quickly. Surprise them!

5)      “Toot your own horn” with a press or social media release thanking people for attending and especially for those whose generous donation was warmly received by your charity.

In the end, adding a donation component is smart marketing, great for audience commitment and most importantly, makes one feel great for participating in doing good works even when they cannot physically attend your event.  It can be your key differentiator for audience acquisition and mindshare and extend your brand and culture for all to see in a positive light. 

Joe Schum is a sales and marketing professional currently serving time in the exciting world of event marketing and management.  Follow him on twitter @SaysJoeSchum. 

A Sporty Week at Woovite!

It’s been a sports filled week at Woovite! Last Monday, we left the office behind on a sunny afternoon to support Operation Hope’s Annual Golf Outing at the Great River Golf Club in Milford. We enjoyed the wonderful hospitality of the Great River Golf Club, and had fun assisting our friends at Operation Hope as they registered participants to golf and sold merchandise!

Next week we have yet another sports filled event coming up! Legendary women’s tennis player, Chris Evert, will be presenting an award to Carla Miklos at Operation Hope. Having worked closely with Operation Hope for their last two events, we’re very excited to help them promote this event as well. Miklos will be awarded as one of Hood Simply Smart’s Women Who Make a Difference. The award is a part of their larger “Make a Difference, Taste a Difference” campaign. We are so excited to see Carla award for all of her hard work towards feeding the hungry and housing the homeless in CT!

Emergency Cleanup: Get Ready for Guests in 30 Minutes or Less

By Mary Ellen Pinkham

Many of us have experienced an embarrassing moment when a visitor dropped by with little warning, but my friend's story tops them all. She was spending a lazy Sunday at home in New York City, when a friend called to say she'd be stopping by shortly with one of the town's most prestigious interior decorators. My friend thought the right amount of notice for such a visit would have been about 12 months (by then she could have had the place completely renovated), but instead she had about 30 minutes to whip her home into shape. Apparently she pulled it off well enough—she never got a visit from the housekeeping police—but she asked what I'd have done in similar circumstances.

I'd have done the following, and gone as far down the list as possible until the doorbell rang.

1. Check your outfit, comb your hair, and fix your makeup. The first thing your guests notice isn't your living room—it's you.

2. Close doors, blocking off the view of whatever rooms will not be in use.

3. Carrying a bag or two, clear the table and floor surfaces of any unnecessary clutter both in your foyer and in whatever room you'll use for the visit. Hide the bags somewhere out of the way—meaning, not in the closet near the door, where you may have to hang the coats.

4. Take a light-duty cleaner, furniture spray and rag into the room you'll use for the visit. Wipe fingerprints and other visible dirt off surfaces such as the mirror, glass-topped end table or wooden coffee table.

5. Fluff up all pillows.

6. Now, check out the bathroom. Wipe away hair on the floor, toothpaste in the sink, and any other obvious turnoffs. Gather up any clutter, like dirty towels, extra bottles, magazines and so forth, and stuff them in the hamper—or just stow them behind the shower curtain. Make sure the bathroom has clean guest towels, soap, and toilet tissue ready for your visitors.

7. If you have enough time, go back and vacuum the room where you and your guests will be spending the most time.

8. Go into the kitchen and stow unwashed dishes in the dishwasher or oven. Clear the clutter off the counter, too. If you have to, put things in the oven or the refrigerator. You may get a few minutes to tidy up when you go into the kitchen to fix your guests a drink, but there is always the chance that your guests will follow you.

9. Spray pine cleaner all around. The scent in the air creates the impression that everything has been thoroughly scrubbed.

Keep this list posted where you can find it in an emergency!

Source: http://www.ivillage.com/get-ready-guests-30-minutes-or-less/7-a-220772#ixzz22sTLxdML

Charity Event Tips: How Much Should You Charge for a Ticket to Your Event?

By Justin Baer

Keep in mind that the age and socio-economic bracket of your leading attendees, the kind of food, beverages, and entertainment your event features, and the mission of your event (major fund-raising, kitty fund, primarily social, etc.) all play a role in determining what your event's ticket should cost. To help you decide on what you should charge for your next event you can look to the following three models.

1. If you are planning a black-tie gala at an exclusive venue with live entertainment, dinner, open bar, and a celebrity guest or guests, statistics show that within a price range from $15 to $300, most charitable attendees are willing to pay between$100 and $150 per person. Even in the current economy most people feel comfortable paying this money, but charities must remember that these events are some of the biggest fundraisers. Therefore, set your price at the higher end of the range if you are hosting such a nice social event. Event-goers expect a higher ticket price for Class A venues.

2. If you are planning an upscale cocktail party at a popular venue with passed hors d'oeuvres, a DJ, and an open bar, statistics show that most people would prefer a $75 ticket to the event. However, the range begins at $50 and reaches $100. Because of this wide range your charity should lean toward profitability in its pricing. In general, event goers are prepared to pay higher ticket prices for a charity event, because they know that increased profitability correlates with increased donations for your charity's cause.

3. If you are planning a casual cocktail party for an after work event with a one hour open bar, statistics show that ticket prices range between $15 and $50, with a preferred $25 charge. As in the previous models, however, charities should lean towards setting the higher price to gain profitability.

According to a recent market research report, charities should also consider whether they want to develop a growing base of attendees for their events. If so, an excellent idea would be to offer discounted tickets for Young Professionals, especially through online ticketing services. If you offer discounted tickets to event-goers under the age of 30, you're covering your costs, filling seats, and indoctrinating a new generation of philanthropists into the excitement of charitable giving. Lots of events have done this quite successfully. But, most of all, keep in mind that the majority of an event's proceeds should be donated to the selected constituency. If people know they are donating to the cause and not the organization they are more likely to attend your charity's next event, too!

Source: http://ezinearticles.com/?Charity-Event-Tips:-How-Much-Should-You-Charge-for-a-Ticket-to-Your-Event?&id=5621153

Choosing The Correct Meeting Venue

By JJ White

In the 21st century the ever increasing usage of the internet has opened up a range of communication streams for businesses. Electronic communication via email and social media does make communication incredibly easy for businesses but this should not be used as the sole method of communication. Face to face meetings should play an integral part of daily or weekly business life. It's key for building up relationships, improving communication flows and increasing morale.

The vast majority of business to business partnerships are linked as a direct result of a face to face meeting. It is much easier to get an idea of a business through such a meeting. The tone, body language, presentation and preparation depth are all examples how a business can be judged in such an environment. The meeting venue itself plays a pivotal role. It can be the key between success and failure for the success of a meeting. There are many things to consider when looking at potential meeting venues.

Aesthetics

All successful businesses are conscious of their brand image. Does the venue fit our image? Will it give the correct impression?

Location

Considering the ease of access and travelling distance for the attendees is a must. A difficult journey just prior to a meeting does not put an attendee in the best frame of mind. Does the venue have good road and public transport access? If the attendee is travelling a long distance is there accommodation nearby?

Availability

The availability of the venue is fundamental. Is the venue available on the required dates? Do you need to book equipment prior to the date? Is there any date flexibility in case an attendee needs to reorganise?

Size

A key consideration is the size of the venue. Venue size needs to comfortably fit the number of people attending the meeting. The layout of the room is often an overlooked consideration. Do all attendees have a good view of the speaker? Everyone needs to be able to move around efficiently.

Cost

A crucial consideration for businesses is the cost of the venue. Does it fit within the budget? Can the price be discounted and can it be negotiated? Is a deposit required? On occasions proposed meetings may need to be cancelled - does the venue have a refund policy?

Many venue considerations may seem like common sense but it is surprising how often a key consideration is overlooked. Thoughtful planning and clear, regular communication is needed. A successful meeting only reflects positively on your business

Source: http://ezinearticles.com/?Choosing-the-Correct-Meeting-Venue&id=6723042

Gas Prices Impact Events

By Richard Brody

Most of all realize that the rapidly rising gas prices have an impact on many areas of our lives. Obviously, it impacts what it costs for us to use our cars, as well as impacting shipping costs which causes the price of almost every item we buy to increase. Although the official government figures indicates a far lower inflation rate, casual observation indicates that gas prices are making everything far more expensive. How could it not when gas prices have increased more than 25%. This economic "ripple effect" is adversely impacting most events, exhibitions, conferences and conventions, etc., for a number of reasons.

1. Obviously, it costs attendees and/ or exhibitors more to get to the event. Whether someone travels by car or by airplane, the costs have escalated dramatically. Many exhibitors look at their increased costs, including having their representatives get to the event, increased costs of shipping, and add that to the normally high cost of exhibiting, combined with many projections of lower anticipated attendance, and many exhibitors are being very selective in choosing which attends to have a presence in. Those attendees that were still considering attending observe that fewer of the exhibitors they may have wanted to see will not be there, and attendees also are being more selective as to which event to go to.

2. Rising prices has made it far more expensive for venues to put on an event. Those event organizers who have not previously locked in food and other pricing will see the venue pass along their additional costs in the form of higher prices. Those that have negotiated certain aspects have locked in those areas, but should not be surprised if the venue tries to "cut corners," either through reducing personnel or in some other manner that was not contracted. In addition, since most event planners overlook something, those areas will probably be far more costly, and a decision will have to be made to either pay the extra price, or for the event to "cut corners" also to reduce its costs. As you can see, this is a vicious cycle.

3. Companies who reimburse employees on a per diem and/ or transportation basis will have to raise that allowance to attract qualified representatives to participate. This entire cycle may make for a dramatically different type of event, and perhaps not what attendees anticipated, expected or thought they were paying for.

4. Because of this cycle, both attendees and exhibitors/ vendors, will be far more selective in deciding which events to attend, and which to overlook. Already, in many industries, vendors have created a ranking system for events, and are prioritizing what they consider Tier One (or larger, better attended) events, obviously at the expense of the smaller events. If this trend continues, or if exhibitors and vendors realize that there are less expensive alternatives to attending these exhibitions, etc., it could spell the long term elimination of many of the non Tier One programs.

Obviously, the economy impacts many aspects of our lives, and events are not considered by most to be the highest priority, and thus are one of the first items cut from many budgets. The longer term economic aspects, as well as the way we are used to doing business will be dramatically affected. In addition, the impact from Virtual Events has already had a somewhat dramatic impact on live events, and the projection is the event world will change considerably in the near future. Obviously, there will be a cascading impact on the incomes of many representatives, etc., which then continues the spiral downward in many economic circles.

Richard Brody has over 30 years consultative sales, marketing, training, managerial, and operations experience. He has trained sales and marketing people in numerous industries, given hundreds of seminars, appeared as a company spokesperson on over 200 radio and television programs, and regularly blogs on real estate, politics, economics, management, leadership, negotiations, conferences and conventions, etc. Richard has negotiated, arranged and/ or organized hundreds of conferences and conventions. Richard is a Senior Consultant with RGB Consultation Services, an Ecobroker, a Licensed Buyers Agent (LBA) and Licensed Salesperson in NYS, in real estate.

Richard Brody has owned businesses, been a Chief Operating Officer, a Chief Executive Officer, and a Director of Development, as well as a consultant. Richard has a Consulting Website (http://tinyurl.com/rgbcons); a blog (http://tinyurl.com/rgbstake); and can be followed on Twitter.

Article Source: http://EzineArticles.com/6178774

Seven Tips for Organizing an Office Event

By Janette Vince

Your boss turns to you and says the most chilling words any employee can hear (short of "you're fired"): "I want you to organize our corporate event this year." Reason to panic? For some, maybe. Planning a corporate event can be a stressful task--overwhelming, if you've never done it before. But it doesn't have to be. Here are seven tips for making the process easier.

Know your budget. Setting your budget beforehand is essential in guiding your planning. This may sound like obvious advice, but vague event budgets are more common than you'd think in some office environments. Make sure you know exactly how much you expect to spend. Include all the details, such as food, entertainment, location rental, parking fees, insurance, security, printing, and supplies.

Know who's going. Is there anyone in the office with an allergy to certain foods? Anyone who doesn't eat certain foods due to religious restrictions? Any vegans or vegetarians? How about the disabled? Will workers be bringing spouses and kids, or is this an adults-only event? You'll need to know who's coming in order to find a location with the right access and plan your menu. It's often best to pass around a questionnaire that addresses these questions.

Leave enough time. Many new event planners make the mistake of leaving too little time to plan an event. The amount of time to leave depends on the event, but expect to take three months for most smaller events and six months for an average one. Leaving things until the last minute is a big reason why event planning is so stressful for so many people.

Ask for ideas. Your coworkers will definitely do less grumbling if they're involved in making the event a success. If possible, organize a committee of planners who answer to you. They can be an informal group in charge of generating ideas, polling other workers, and getting a sense of what attendees would like to see. If not, pass out a questionnaire or set up a drop box for ideas. Some will probably be unrealistic, but there are sure to be some great suggestions as well.

Scout for food. At the start of your event planning, keep an eye out for good food. If you like a certain restaurant, ask if they cater. Check with friends at other companies to see if they liked the food at their last corporate event. If so, ask if you could get in touch with their event planner to get the name of the caterer.

Hiring entertainment? Be sure to get professionals. You may need to hire entertainment for your next corporate event. If so, ask the entertainer to come in for a live demonstration. Most entertainers will have videos to send, but you'll get a better idea of their skills and stage presence in person.

The entertainment you hire can make the difference between a memorable event and a torturous one. Whenever possible, hire professionals instead of people who entertain part-time. It will make a big difference.

Know your theme. You should have an idea of your company's personality and what's appropriate for the group. A more conservative company will probably be expecting a speaker. A company with a more relaxed personality may be up for anything, from hypnotists to rock musicians. If there are going to be kids at the event, make sure you hire performers who entertain the adults as well. This is crucial, as bored adults can bring a party down as quickly as bored children.`

Anticipate problems. Part of successful party and event planning is thinking of solutions to problems before they happen. As part of the planning process, write everything down that could possibly go wrong, from the likely to the outlandish. Then brainstorm solutions for each problem. If you're holding your party in an outdoor location, weather can definitely be an issue, so be sure to plan a rain location. Make sure you have more seating than you think you need. And always have at least one person on site who is certified in first aid.

Planning a corporate event doesn't have to be a nightmare. It takes organization, anticipation skills, and a little imagination to get it right. But these skills can be developed--especially if you give yourself enough time to plan. So take the time, write out a budget, and take a deep breath--your event is sure to be a success.

Article Source: http://EzineArticles.com/?expert=Janette_Vince